1. Confusing app icons

A clear, memorable, and understandable icon will convince your users to download your app. Your app icon is the first opportunity to communicate your app’s purpose at a glance and also appears throughout the interface, such as in Settings and search results. Here are some guidelines to ensure that your app does not confuse your users.

• Embrace simplicity
• Provide a single focus point
• Design a recognizable icon
• Keep the background simple
• Avoid transparency
• Use text that is essential or part of a logo
• Avoid photos, screenshots, or interface elements

2. Boring or irrelevant screenshots

Unexciting, misleading images will discourage your users from downloading your app. Most mobile users will use your app screenshots to form a first impression and make a decision as to whether to download your app or not. A companion video goes a long way in showing your audience your app functions. A well-designed set of app screenshots are:

• Appealing and eye-catching
• Clean and easy to read
• Straight to the point
• Live-visuals from the app

3.App description

If the app description does not define its idea as clearly as possible and tells users what problem it solves from the very first sentence, it will not inspire users to install your app. Ensure that your description is keyword-rich, simple and straightforward, has a list of crucial features, and offers a value proposition. If the description you have used does not have the words people search for, find relevant keywords on https://trends.google.com/trends/?geo=US and incorporate them in your app description.

4. Make your app available for all versions

Seeing the message “This app is not available for your device” can frustrate your users and make them look elsewhere. Although it’s not practical to support every old Android or iOS version, you should try to accommodate as many older versions as possible.

5. Choosing the wrong category for your app

Surprisingly your app category can make a world of difference when it comes to promoting your app correctly. The category you choose needs to be relevant to your app and help enable your app to rank well in category charts. Categories help users discover new apps to fit their needs. If your app is miscategorized, check your competition and list of categories for Google and Apple stores to pick the most relevant category. https://developer.apple.com/app-store/categories/

6. Not enough day to day value

Day to day value is key to avoid getting deleted from the users phone. Engaging push notifications and crisp usability is what makes users continue to use your app. Push notifications need to be managed very carefully as too many can get the app removed and too few means you do not engage your users.

7. Confusing UI and signup process

If your app is not user-friendly for your target audience, your users might feel discouraged to download your app. For example, users of an older demographic might not be able to tap smaller buttons in your UI easily. When controls are designed large enough, it will allow them to complete the action more often. It is critical to understand the necessity of all the different types of users using your app. Remember, running usability tests with users of your key demographic will do wonders for your app and your understanding of its user’s needs when considering your interface design.

Cluttering the signup page and making the login forms difficult to reach will make users leave the app. Try to keep the login screen simple and make it starkly visible so that visitors can access it easily. Your signup page should also contain an option that lets people sign up on your website using an external account – such as Facebook, Google, Apple or Twitter accounts. This way, users need not go through the lengthy signup process to download your app.

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Website builders come with a variety of options, so it is important to find one that fits you and your website

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#1 – Your Company’s History

Bring something unique about your history to the forefront of your design, such as a building detail or a fun backstory. Little known fact, McDonald’s is represented by golden arches because that was in their original architecture. KFC uses the image of the Colonel that cooked up their famous recipe. There are a ton of brands, in and outside of fast food, that have a nod to their history in their logo. It’s a smart little homage that will help people remember you.

Take for example a pretend San Francisco boutique called Bellas. The shop sells bohemian style clothing like long, flowy dresses, loose pants, crop tops, floral headbands, and beaded earrings. For the sake of the example, let’s say the company was started by three sisters. These savvy entrepreneurs can reflect that fact in their logo and still convey what they are all about with a little creativity. Notice how the logo opens like a flower, reflecting their natural vibe, while using the silhouette of the girls to pay tribute to the company’s origins.

#2 – The Psychology of Color

Color has a big impact on how people perceive your logo. In fact, it can increase brand recognition up to 80% across the board according to some experts. Each shade means something specific and has different implications depending on how it’s used.

Think about your brand personality and the feeling you want to evoke before deciding on a color. Are you a law firm that needs to be taken seriously? If that’s the case, bright red might not be for you. What about a bounce house rental company wanting to get everyone ready for a fun time? Then it doesn’t really make sense to go with a muted white or gray. You get the picture.

#3 – Simplicity & Proportion

Generally speaking, simple, easy logos are often more effective than overly detailed ones. The simpler the design, the more likely it is to achieve “The Golden Ratio,” a mathematic equation that assesses the ratio of two quantities.

Back in the day, Greek sculptor Phidias came up with this concept to guide the construction of the Parthenon. It has been since been used as a guide for astounding works of art like the Sistine Chapel and Pyramids of Giza. It’s also been used in the logos of modern companies like Pepsi, Toyota, and Disney.

The golden standard is marked by balance. This is a quality you want associated with your business, and thus, should use in your logo.

#4 – How the Font Will Appear  

There have been some serious mishaps with typeface in the past that have completely destroyed a few advertisements. To see what I mean, take a look at an epic font fail.

As you can see, the name of the cereal is supposed to be “Breakfast Blitz,” but a poor font choice makes it read “Breakfast Butz.” Doesn’t exactly sound like a good cereal, does it?

A poor font choice can lead to serious miscommunication. The example above is the most PG I could find, but trust me, it can get much, much worse. Be sure to keep the font in mind when designing your logo for that reason and because it affects people’s perceptions of your brand. For instance, if you use Comic Sans, you’ll be the laughing stock of the business world, guaranteed. If you’re not sure about your font choice, don’t be shy about asking for a second opinion! You want to make sure it’s legible and congruent with your design.

#5 – Visual Appeal

Logo design is basically a potential client’s first impression of you. If the logo is poorly designed or confusing, people may not trust your business. – Alina Bradford, Freelance Writer

Why design a generic triangle when you have an array of aesthetic appeal at your fingertips? In an ideal world, your design will decoratecommercials, and social media ads. It only makes sense to come through with something that meets the eye in a pleasant way.

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1. Social Media marketing:

Social media marketing is an effective way for startups to get the word out about their business and build up their brand. It’s not just about getting likes or followers; it’s about creating an online community with the same interests as your business.

According to a report by Social Media Examiner, 90% of marketers agreed that social media is essential to their businesses. 89% indicated that social media had generated increased exposure for their organizations.

However, the real question is how to use the different social media networks to get maximum exposure for your business and make your social media campaigns successful.

1.Polish your strategy:

You need to choose a strategy that will make you stand out in the crowd. While people spend hours on Facebook and Twitter, they are not paying much attention to everything they see in their newsfeeds. If you want to grab everyone’s attention, you need to do something extraordinary.

2.Optimise your social media profiles:

Use long-tail keywords and phrases when creating your social media profiles. These words are more likely to appear in Google search results, which means more traffic from search engines. Long-tail keywords also make it easy for visitors to find your pages on social media channels. 

3.Define the customer persona:

Without defining your customer persona, creating a social media strategy is like playing darts blindfolded. You might hit the target, but it’s probably going to be by accident. A social media strategist who does not do this has not done their homework, which will be reflected in the results.

When creating a business’s social media persona, a good consultant will also want to know who your company’s competitors are on social media. This is critical because you need to know what your competitors are doing well to emulate their success. 

2. Influencer Marketing: 

Today, marketers are looking for fresh and unique ways to market their products. Influencer marketing is one of the most cost-effective ways to do that. It’s a tactic that can help you build brand awareness, drive traffic and increase sales.

It’s a win-win situation for both the brand and influencers. Companies can leverage their social media presence to reach their target audience. At the same time, influencers can get a share of the profits to promote them.

Here are some benefits of Influencer marketing: 

• As digital marketing channels have become more saturated, reaching consumers has become increasingly difficult. Between the countless ads that we see online and the endless emails we receive every day, most people don’t even pay attention to traditional marketing channels anymore.
• A study by Trackmaven found that influencer marketing is less expensive than other promotional strategies. The study found that 90% of people trust recommendations from friends and family, making it the most effective type of marketing. However, influencer marketing was the second most trusted form of marketing behind word-of-mouth when it comes to brands.
• Although influencer marketing is a powerful method for building relationships and increasing brand awareness, it’s also easy to implement. By understanding the steps below and following them, you can get started with influencer marketing right away.

To start, your brand should build a list of influencers in your industry who have followers related to your target market. Then, you should reach out and connect with each of these individuals on social media. After that, your brand should create a campaign with each influencer to share information about your products or services in exchange for compensation.

3. Content Marketing

Every piece of content you create should add value to your brand, whether it’s a blog post, an infographic, or a deck. The practical content strategy is planned so that it follows the different stages of the buyer’s journey. This way, you ensure that you create relevant and valuable content for your potential and current customers.

Content marketing, a helpful digital marketing strategy for startups, can help you have more content for your website’s blog and social media. Content marketing also supports your SEO and SMO efforts.

• Shoot up brand visibility
• Build a stronger relationship
• Get your brand recognised 
• Increase credibility for your brand
• Lead your industry

4. Affiliate marketing

Influencer marketing and affiliate marketing work hand in hand. Both rely on the influence of people to generate sales. For this reason, affiliate marketing, one of the crucial digital marketing strategy for startups, should be integrated with your influencer campaign. The goal of an affiliate program is to draw in leads for your brand. Affiliates are like salespeople who work on a commission basis. You decide how you would like to pay them. Whether you want to pay them according to sales they generate or on a flat payment per product.

Affiliate recruitment software is the best way to recruit affiliates. It automates much of the manual work to find and recruit affiliates relevant to your brand. To track sales, you provide affiliates with affiliate links. These links can be shared with their social media circles, who can then visit your site and purchase through the link.

5. Email marketing

Among the most important and cost-effective ways to grow a startup, email marketing has the highest ROI (Return-On-Investment), 400%. This means you will get INR 40 back for every Re. 1 you invest. Hence, Email marketing is one of the most helpful digital marketing strategy for startups. 

Since you’re just starting off, here are three tips that can help you get started with email marketing:

• You could use the coming soon or launch soon template on your site to notify your users when your startup (or product) launches. 
• You can offer beta testing for your tools or products and grow your email list simultaneously.
• Building your email list can be achieved by offering free trials, demos, reports, or e-books.

6. Search Engine Marketing

One of the best digital marketing strategy for startups to get immediate results for your startup is SEM (Search Engine Marketing). Your startup will gain more exposure and sales if you advertise on search engines.

• Results can be obtained instantly.
• Reaching your target audience is easy.
• You only pay if someone clicks on your ad.
• The budget can be as low as $10/day, and you can stop at any time.
• Complete data and insights will improve your SEM campaigns and other marketing strategies.

Budgets for SEM campaigns can quickly be exhausted. A successful SEM campaign requires some expertise and experience to yield maximum results for your startup. As a result, search engine marketing as part of a digital marketing strategy for startups can be tricky. Hence, start with small budgets and take your time in learning it. 

7. Search Engine Optimisation

Without SEO, you can bid goodbye to your online visibility. It consists of getting organic search engine traffic without paying any additional fees. Search engines will send organic traffic to your services pages, homepage, and landing pages if you start a blog. As a result, SEO helps startups acquire new customers without any expense.

Benefits of SEO as part of the digital marketing strategy for startups:

• High ROI and cost-effective
• Results that last
• Organically expand your audience
• Easily earn trust and authority
• Establish yourself as a reputable brand

8. YouTube Marketing

The first is Google. You will be surprised to find that YouTube is the second most popular search engine globally. Currently, YouTube in India has more than 265 million active users. This is an excellent reason for brands to have a presence on YouTube to reach their target audience.

However, in my experience, many companies have yet to include YouTube marketing as part of their overall marketing strategy. You may get remarkable results for your startup marketing with a well-planned YouTube marketing campaign. It’s no secret that YouTube Marketing has helped firms like Flipkart, Hyundai, Asian Paints, and Pepsi develop their operations.

9. Make a GMB page 

People google everything before they make any kind of purchase decision. As a startup, since people don’t know you well enough, there are high chances they’ll look you up online before doing business with you. Hence, as a digital marketing strategy for startups, you should consider making a “Google My Business” page for your company. 

10. Get the help of automation tools

Since you’re in the first leg of your business, you may not be able to hire a considerable team to carry out all the tasks required by you. As a solution, you can get the help of some automation tools that will make your job easier. These tools help you carry out your menial jobs that don’t require your time and creativity. You can invest the same time doing better things for your company, like creativity and strategizing. 

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